2023
Storytelling is what it is, to tell a story. A person, an event or even a product, everything has a story waiting to be told. The Brief, a series of images reflecting the delicate process of producing the perfect fruit for Fever Tree’s Sparkling Cloudy British Apple, in one day. We can’t fake the process, you gotta trust it and be part of it. Get with the context, hide like a ninja, shoot like a sniper. What we captured that day, was the living proof of patience. Months of growing, testing, adapting and waiting, waiting and waiting to produce the perfect level of acidity, sugar, depth and colour. A masterclass of craftsmanship from a family-run orchard with generations of history. While wrapping the shoot I realise one thing; this wasn’t about the apple or Fever Tree or any other commercial aspect. It was an ode to the land.
- Client — Fevertree 2023
- Location — Worcester, UK
